About Client:
Name: Gahana Store
Services: Mobile App Design, User Interface Design
Objective:
Design a user-friendly, elegant and premium User Interface for high-end jewelry eCommerce Mobile App.
Tools and Technologies:
- Figma
- Whimsical
- UX Research
- Affinity Mapping
Challenge:
My role as the UX/UI designer for Gahana was to create a mobile app that would provide a seamless shopping experience for high-end jewelries. I conducted some user research, including interviews, surveys, and analyzing user behavior data to identify pain points and areas of opportunity. As this was, in many ways, unfamiliar business territory for me, I had my own personal set of challenges and complications to come up with design concepts and ideas.
After completion of the research and its extensive study, I iterated a few wireframes and played around the UX to put myself in the user’s shoes. Using Figma, I designed the app’s homepage, product pages, and checkout pages to be visually appealing and easy to navigate, with features such as filtering and sorting to help users quickly find the products they were interested in.
To balance showcasing the high-end products without overwhelming users with too much information, I worked closely with the client to select visually appealing product images and incorporated a zoom-in feature. To encourage user engagement and trust, I implemented a feature that allowed users to leave ratings and reviews for products they had purchased.
Despite the app’s shutdown due to the Covid-19 pandemic, I am proud of the work we accomplished, and I believe the app we designed would have provided users with a seamless shopping experience for high-end jewelry items on the go.
